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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

The shift towards regulation highlights the growing popularity, booming market, and dwindling stigma of sex toys. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to reach USD 38.0 billion in 2024. Brazil, Mexico, Chile, Argentina, and Colombia have a major share of the Latin America market. A rise in disposable income and awareness of sexual health are some of the primary factors expected to boost the demand for sex toys in Latin America.

Whatever your preference, choose a vibrator that's designed to satisfy all of your sensitive sweet spots. Wild Secrets empowers you to explore sex and sexuality in a safe and welcoming environment. We have United States’ largest collection of premium sex toys, and believe sexual pleasure is a normal, healthy part of life. Whoever you are and however you identify, we bring you the best range of adult store toys, novelties and lingerie, so you can be your truest, sexiest self.

The tongue can work wonders in a short amount of time, but thanks to innovations in modern sex tech, you don’t even need another tongue handy to do the trick. Don't underestimate sex furniture's ability to make (solo) sex more comfortable and even more pleasurable. The BonBon Mount by Liberator is designed to help folks who might prefer a hands-free experience—and best of all, it's discreet enough not to raise any questions from houseguests.

Larger, established companies are acquiring smaller innovative startups to enhance their product offerings, access new markets, or incorporate cutting-edge technologies. The Macaura’s Pulsocon Hand Vibrator, developed in the 1880s and sold until the early 1900s, was a complex hand-crank vibrator which could produce up to 5,000 vibrations per minute. While it may resemble a tool of torture, this device required considerable effort to use, as one had to hold an end and manually turn a crank handle while placing the other end onto their body. It was advertised as a self-administered treatment for various ailments. Those are pointy shoes that sometimes could reach 45 cm in length.

Consequently, Duncan contacted the renowned feminist Dell Williams, the founder of Eve’s Garden sex toy store. In 1971 Betty Dodson began to teach masturbation workshops, focusing on how to use a vibrator. Her weapons of choice back then were two electric vibes, the Prelude, and the Panabrator. Nowadays, cheap sex toys Betty Dodson’s reputation and her love of the Magic Wand vibe are nearly legendary in the sex toy world. With the 1930s came the discovery of rubber latex, which is tapped from the Hevea tree. This type of rubber has the advantages of being softer, lighter, and more pliable than vulcanized rubber and eventually revolutionized condoms and diaphragms.

We don’t recall ever selling out of Kegel balls before the release of this book, but it happened. The introduction of the movie brought, even more, focus to the industry along with expanded mainstream retail interest. Looking to the future, we expect that the sexual health and wellness conversation will continue to expand further into mainstream channels as people realize that there are many benefits to maintaining regular sexual activity.