When Lowe described how "obsessed" people have become with the brat visual aesthetic, to the point that some have said she "claimed a color," the singer laughed. Charli said she was at home when she came up with the concept, thinking that she’d been pictured on the covers of all her albums up to that point — except for her 2016 EP Vroom Vroom. "Actually it kind of punctuates the pattering in quite a nice way, but also, like, handy because it’s going to be a lower spend," she said.

There’s no denying that controversy sells, and Charli XCX is well aware of this. The "Brat" album cover, with its divisive aesthetic, has sparked discussions and debates online. Some love it, some hate it, but everyone is talking about it—and that’s precisely the point. By opting for a design that clashes with conventional beauty standards, Charli is making a bold statement. The artwork, which features distorted images, clashing colors, and seemingly random elements, forces the viewer to reconsider what album art can be. It’s a direct challenge to the idea that art must be conventionally attractive to be impactful.

Then the day before the record came out, I left her a voice note. [Lorde] replied straight away and was like, ‘Oh, my God, I had no idea you felt this way. I’m so sorry.’ And then was like, ‘You know, maybe I should be on a version of the song.’ I didn’t even ask her. Despite Crash being Charli’s open bid for mainstream approval, it turned out her "no compromise" record brat would be far more successful commercially.

Using your own straps, the V-Loops allow you to make a shoelace type strapping, providing all the tie-down points you could want. Double material and double stitch seams at all stress points means the brat image generator is built to last. Whether you're looking for a simple and elegant case or something more vibrant and colorful, we have a range of designs to suit your taste. Our cases are compatible with a wide range of phone models, so you can find the perfect fit for your device. Discomfort has always been a tool in modern art and design – it evokes emotion and encourages people to think beyond the standard norms.

A remix album, titled Brat and It's Completely Different but Also Still brat generator, featuring 20 guest artists, was released on 11 October 2024. Brat Summer was about to hit the road, too, and the rallies were only getting bigger. Though the Sweat Tour—which Charli co-headlined with Troye Sivan—struggled initially to fill seats outside of the biggest cities, by its kickoff in September, it was a hot ticket. As the tour wore on and the summer wound down, Charli teased a remix album, with billboards spawning all over the country boasting the names of the guest artists included.